You’re growing. You’d like to take your business to the next level when it comes to earning new business opportunities. What better opportunity than to partner with an organization that allows you to market towards your respective industry via workshops, educational sessions, or webinars? Not only do you have a captive audience, you also get to provide the discussion, which revolves around answering your potential client’s challenges with answers in a setting that benefits everyone.
You get to provide the forum of discussion that everyone can relate to, and so there’s a lot of valuable dialogue and content that’s exchanged. You’re not only building reputation through exposure, you’re also building credibility for the company that you represent, in a very affordable approach through simply becoming a member of the respective organization. This translates into a perceived benefit for the companies that attend your workshop. They’re getting an hour of beneficial information that affects their business directly. If it doesn’t affect their business directly, they may easily know a friend or contact who could also benefit from hearing what you have to provide.
During a webinar, for example, you’re not only learning directly about what a given company does, you’re also able to share what you do. This allows for them to open up about their pain-points, where you’re simply asking fact-finding questions that help give you an understanding of whether it’s even worth everyone’s time to pursue the opportunity at hand. The benefit for both parties is that you get to discuss if you’re even capable of solving those pain-points, and they get to develop a better understanding of how you will be able to do so. It’s important in doing this in the initial stage, because then everyone’s time is best utilized and the answer to the question of being ideal for one another is quickly determined.
Do something different in your business today that involves learning more about what you do and how you can provide value to your target markets. Provide a learning opportunity for a larger audience through signing up with local organizations or organizations that bring many businesses together. It’s cost-effective and potential clients will find you to be more credible, trustworthy, and worth pursuing for business opportunities.